smile and wave

Virtual Reality (VR) is a new technology typically used in video games. " Virtual reality allows developers to artificially create simulations and real-life situations or experiences. Coupled with a virtual reality headset, users are immersed into these simulations in a way that makes it seem it’s actually real."  VR is the future of social media in my opinion. It's common for people to play video games with people across the world, so communicating with others through a virtual reality would be completely possible. It is common for VR video games to include an avatar for yourself and I think this can move into social media because VR allows you to be anywhere without going anywhere. I think that if people create avatars of themselves you will be able to interact with people all around the world in this virtual reality. Consumer's social spheres will expand because they will have an opportunity to interact with those from other cultures and backgrounds int

This case is a perfect example of the power of social media. People love rallying around things they can relate to. United mishandled Dave Carroll's guitar and so after he went through the proper procedure of dealing with it, he decided to write a song about it. I think we all have been mistreated by airlines. Overall, flying is never a glorious experience, unless you spend the money to make it that way. I think people rallied around Carrroll's song because they have had similar experiences. Furthermore, when something is considered "not right" on the social media starts trending, it spreads like wildfire. Carroll was also wise to create three different types of the song and have people vote for their favorite. Polls, trivia, and surveys all help your content go viral. They help the viewers feel more involved and increase confirmation bias. Carroll wanted a lot of attention because he didn't receive good service, but he used this attention to his advantage and he

I respect that OK Go didn't press charges against S7 Airlines. They had every right to, but I think that they understood that the motives weren't malicious and it was completely a contract mix-up. I do think that the airline shouldn't have posted the video on any platform until the band released it because ultimately it is the band's work and the aircraft was just used in the video. It's interesting to consider the effects of using one platform over another for videos. In regards to marketing I think it was wise to go for Facebook considering it would have gained traction on that platform no matter what. However, although I understand the reasoning, I think since they have videos on YouTube already that it was risky to go through Facebook. They already have so many fans who see their videos on YouTube, so having one video in a random place could hurt the traction. Although the drama with S7 Airlines made things complicated legally it ended up working out for OK Go b

Just a word of advice. Probably don't base your commercials off of significant terrorist events that killed hundreds of American people, especially if you're going to make it lighthearted. This commercial  was not well thought out. There is never going to be an okay time to use significant trauma in a comedic way to sell your product. These events should be honored because of the people who were affected by them. If I had family members who were killed or injured in 9/11 and I saw this commercial, I would be very upset. This commercial was just plain bad taste, but I'm sure when they were coming up with ideas they didn't fully consider the impacts it would have. Many times, especially since it was a local business, marketing ideas are bounced off only a few people. It's possible that group think occurred and even if people did disagree with the idea, they didn't speak up. For me, the sale itself is distasteful, but it didn't really impact me until the very

Every conflict always has two stories and so who knows, maybe they weren't trying to use a religious talk to their financial advantage? Unfortunately, it doesn't look that way to me. I definitely think the "Ponderize" campaign was planned, but I don't think there was any fault on Elder Durrant. Although he gave the talk on Ponderizing, it was his children that made it an entrepreneurial opportunity. I'm still not sure what the intention was, but I do know that Mormon's are a great market. If you have something practical, spiritual, or has a lot of support from other members, most will jump on the band wagon. While I don't think that the Durrant children should have done this, I do give them props. It was clever and started with good intentions and I'm not sure they understood the impact it would have. I feel like when you sell things online it takes away accountability . I would bet that if they were selling shirts and things on Temple Square o

After a Pastor refused to pay an 18% tip because they paid 10% to God, so why would they pay that tip to the server, the receipt was posted on Reddit and resulted in over 4000 comments, primarily negative. Although the server was fired, I believe the Pastor's reputation was damaged more. The receipt was very hypocritical to many Christian belief's and I find it interesting that the Pastor accused the server of damaging their reputation because they did it to themselves, the waitress just showed it to people. I think this reminds us that we need to be a little kinder and definitely more aware of how our actions affect others. The server was fired because they shared personal information and a transaction of a customer. I think this was justified because that is against Applebee's policy and I think the policy is there to protect the customer. Technically, the server shouldn't have shared the receipt, but I'm happy they did because I don't think people realize how

The US Congressman Anthony Weiner sent sexually explicit photos to a 21-year-old woman through direct messaging on twitter. Other inappropriate content with other women and minors unfolded. In the beginning he tried to deny the allegations, but with the pressure and stir of social media he came clean with the truth. Social media does create a sphere where if you're hiding something, it will be brought to the surface. Especially if millions of people are looking for that truth. This can effect reputation, but I think there is a more important issue to focus on here. Anthony Weiner (an unfortunate last name for this topic, but here goes) sexually harassed several women. Whether his intentions were pure or not, if these actions were not wanted by the women, this is considered harassment. Social media has created a whole new world for this issue. In the past, sexual harassment or assault has been a topic that has been very taboo and I believe this was because of the sexism that exist

Emily is a joy to be around and her online reputation speaks to that truth. The biggest theme across her profiles was that she values her family. She has five kids and most of her cover photos are them smiling together. Most of her posts are about her children which shows she is a very devoted mother. F urthermore, she has been tagged in several posts from relatives sharing funny or useful information. Her sister tagged her in a video singing with her. She started the post with, " My sisters have been such incredible support for me through a lot of really challenging things." This validates the assumption that she values her family because she has supported them through hard times. Similarly, they still do things together that are relevant to their history as sisters like singing. They sang a song from an old TV show that their grandpa used to watch, showing respect for him and each other.  Although she is separated from her husband, she works to involve her Ex with

This is a very inspiring story where social media was used to make great change happen. The basketball cop truly was trying to do his job and live in the moment, but he used social media to make a statement. He wanted to share the importance of connecting with youth and it had an incredible impact and reach because of social media. This story is significant because instead of letting the video go viral, keeping the fame, and moving on, the basketball cop did something with the recognition by starting the Basketball Cop Foundation. Social media can be used for more than entertainment. It provides a unique opportunity for ideas, campaigns, and foundations to thrive. Social media has changed charity work in a variety of ways . The interaction and engagement from social media is at an all time high because there's more access and ideas spread faster and at a larger scale. Furthermore, timing is a key element in the success of a foundation or charity campaign on social media. It provi

After reflecting on personal experiences and researching, negative comments come up because social media is a place for your voice to be heard. I think that negative comments can be a good thing because it creates accountability from the company. In the Paypal situation, I think that deleting negative comments was the worst decision they could have made. It's important to tell your story instead of trying to avoid bad feedback on what your company or brand is. Although it's difficult to manage negative comments, businesses still struggle knowing how to  handle  them. The number one tool is to never delete them and to address the customers’ problems. You need to thank the customer for sharing, apologize, explain and be clear and concise, and then explain how you’re going to act moving forward. It's hard to identify which comments are okay to keep and which one’s aren’t so many social media platforms set up certain restrictions on comments. There’s options so people can

I was thoroughly entertained by Nestle's "Funner Menu Options." I remember hearing about this when I was younger and I made my mom call it so that we could play with it. My mom already loves Nestle, so this made her love it even more. I learned about this from my classmates who most likely got it from their siblings. It's so interesting to consider how fast information can travel because of social media and word of mouth. Someone posting on Reddit jump-started the popularity of Nestle's menu. Currently there are 3.3 million Reddit  users  and there are over 8 billion monthly Reddit page views. If your product can entertain popular users on sites like Reddit this could have an incredible impact for your company, as seen by Nestle. Furthermore, it is interesting to consider the impact of humor on advertising. Research shows that the effects of humor in advertising on consumer attitudes are stronger than that of most other persuasion tools. Therefore, Reddit using

Tom Petty's "Death" launched confusion across the country. The internet is a space where anyone can share their opinion on anything and if we trust the wrong sources we can be led astray. The biggest confusion surrounding Petty's death was because people trusted the sources who were sharing the news. It is important for us to not only find credible sources, but to check several platforms to find accurate information. There are many ways to tell if a source is  credible . Such as, checking the date, author, layout of website, the website's accuracy in the past, etc. When "credible" sources share fake news, they lose a lot of trust from the consumer and that can be difficult to come back from. Especially now, us consumers need to be aware of the effects of fake news. Currently, news source's integrity is being questioned and consumers don't want to be persuaded by fake news. This has forced journalists to work even harder to stay objective. Th

The most Re-Tweeted Photo has been dethroned by "Nugget Boy." I participated in retweeting both of these pictures while they were floating around the internet. The Nugget Boy tweet was viral and very organic because it wasn't based on his personal popularity. It's incredible to see what kind of response it received. During an interview with Ellen he expressed how he started with 150 followers and now has over 67,000. He was formerly known as the shy boy at school, so I'm sure this attention was shocking to say the least. There are pros and cons of "going viral."  Some of which being positive engagement, networking opportunities, on the contrary, dealing with haters and worrying about what people think of you.  In my opinion, Wendy's was smart to engage with this tweet because it was a great marketing technique. Their engagement influenced everyone who tweeted to agree that their participation was important because Wendy's chicken nuggets are s

Hashtags can be a very powerful tool for businesses using social media. They can be used for campaigns and a way to rally people around ideas, products, and connection. There are many pros and cons to using hashtags. Personally, I believe the most salient pro is how hashtags allow people to join a conversation and have dialogue. The hashtag groups certain topics together, so it promotes a space for people to rally around concepts and to come together. You can see this through hashtags that emerged due to events across the world like #prayforparis #notmypresident and so forth. Naturally, this sphere can bring controversy and con s. People could overuse hashtags, so they lose their value. On the contrary, users could misuse them. This misuse is called hashtag high-jacking and has become a major problem for businesses who incorporate them. One infamous example of this is Mcdonald’s campaign #McDStories. They were expecting their beloved customers to share the wonderful experiences

Social Media has changed communication on so many levels. It’s changed our global communication, public discourse, and the communication we engage in through dating or even relationships in general. Furthermore, it’s impacted how we talk about ideas, products, and needs of others. Social media has created an opportunity for individuals to have a voice on a grand scale and has created a space for people to rally around issues to create change. How has social media had such a big impact? I believe social media or new media in general has changed communication because it has created an opportunity to reach audiences of multiple spheres. When something happens people from all sorts of geographic locations, social economic class, and beliefs have an opportunity to see, hear, and participate. That broad reach creates an opportunity to engage with people on the other side of the world if you choose. This provides a way for us to see the inside perspective of people all around the world.