Reflection on Social Media Case 11: OK Go Gravity Song

I respect that OK Go didn't press charges against S7 Airlines. They had every right to, but I think that they understood that the motives weren't malicious and it was completely a contract mix-up. I do think that the airline shouldn't have posted the video on any platform until the band released it because ultimately it is the band's work and the aircraft was just used in the video. It's interesting to consider the effects of using one platform over another for videos. In regards to marketing I think it was wise to go for Facebook considering it would have gained traction on that platform no matter what. However, although I understand the reasoning, I think since they have videos on YouTube already that it was risky to go through Facebook. They already have so many fans who see their videos on YouTube, so having one video in a random place could hurt the traction. Although the drama with S7 Airlines made things complicated legally it ended up working out for OK Go because it started a conversation. They reached more of a market through the airline posting and then they were able to take back control after the video was taken down on the airlines page. The controversy surrounding the band using YouTube or Facebook has been considered by many, not just OK Go, so I find it ridiculous that Phandroid accused OK Go of "shunning YouTube." There are several layers of issues with this case study all revolving around money. I think the reason OK Go didn't press charges on the airline is because in the long run they didn't lose any money, but they could have and that's why this situation is significant. Overall, if they did lose money, how they handled the situation showed grace and merit, so their mercy worked out for them in the long run. Now people don't remember any video scandals instead they wonder if they can do the adventure themselves.

Comments

  1. chad.artistApril 11, 2018 at 4:27 PM

    Greeeeeaaaaat job sophie! i respect ok go for not freaking out at s7 airlines as well.

    ReplyDelete

Post a Comment

Popular posts from this blog

Reflection on Social Media Case 8: Pastor's 10% to God

After a Pastor refused to pay an 18% tip because they paid 10% to God, so why would they pay that tip to the server, the receipt was posted on Reddit and resulted in over 4000 comments, primarily negative. Although the server was fired, I believe the Pastor's reputation was damaged more. The receipt was very hypocritical to many Christian belief's and I find it interesting that the Pastor accused the server of damaging their reputation because they did it to themselves, the waitress just showed it to people. I think this reminds us that we need to be a little kinder and definitely more aware of how our actions affect others. The server was fired because they shared personal information and a transaction of a customer. I think this was justified because that is against Applebee's policy and I think the policy is there to protect the customer. Technically, the server shouldn't have shared the receipt, but I'm happy they did because I don't think people realize how
Read more

Virtual Reality and Social Media

Image
Virtual Reality (VR) is a new technology typically used in video games. " Virtual reality allows developers to artificially create simulations and real-life situations or experiences. Coupled with a virtual reality headset, users are immersed into these simulations in a way that makes it seem it’s actually real."  VR is the future of social media in my opinion. It's common for people to play video games with people across the world, so communicating with others through a virtual reality would be completely possible. It is common for VR video games to include an avatar for yourself and I think this can move into social media because VR allows you to be anywhere without going anywhere. I think that if people create avatars of themselves you will be able to interact with people all around the world in this virtual reality. Consumer's social spheres will expand because they will have an opportunity to interact with those from other cultures and backgrounds int
Read more

Reflection on Social Media Case 7: Anthony Weiner’s Post

The US Congressman Anthony Weiner sent sexually explicit photos to a 21-year-old woman through direct messaging on twitter. Other inappropriate content with other women and minors unfolded. In the beginning he tried to deny the allegations, but with the pressure and stir of social media he came clean with the truth. Social media does create a sphere where if you're hiding something, it will be brought to the surface. Especially if millions of people are looking for that truth. This can effect reputation, but I think there is a more important issue to focus on here. Anthony Weiner (an unfortunate last name for this topic, but here goes) sexually harassed several women. Whether his intentions were pure or not, if these actions were not wanted by the women, this is considered harassment. Social media has created a whole new world for this issue. In the past, sexual harassment or assault has been a topic that has been very taboo and I believe this was because of the sexism that exist
Read more