Reflection on Social Media Case 9: Ponderize
Every conflict always has two stories and so who knows, maybe they weren't trying to use a religious talk to their financial advantage? Unfortunately, it doesn't look that way to me. I definitely think the "Ponderize" campaign was planned, but I don't think there was any fault on Elder Durrant. Although he gave the talk on Ponderizing, it was his children that made it an entrepreneurial opportunity. I'm still not sure what the intention was, but I do know that Mormon's are a great market. If you have something practical, spiritual, or has a lot of support from other members, most will jump on the band wagon. While I don't think that the Durrant children should have done this, I do give them props. It was clever and started with good intentions and I'm not sure they understood the impact it would have. I feel like when you sell things online it takes away accountability . I would bet that if they were selling shirts and things on Temple Square o...