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Showing posts from January, 2018

Reflection on Social Media Case 2: Ellen Degeneres and most Re-Tweeted Photo

The most Re-Tweeted Photo has been dethroned by "Nugget Boy." I participated in retweeting both of these pictures while they were floating around the internet. The Nugget Boy tweet was viral and very organic because it wasn't based on his personal popularity. It's incredible to see what kind of response it received. During an interview with Ellen he expressed how he started with 150 followers and now has over 67,000. He was formerly known as the shy boy at school, so I'm sure this attention was shocking to say the least. There are pros and cons of "going viral."  Some of which being positive engagement, networking opportunities, on the contrary, dealing with haters and worrying about what people think of you.  In my opinion, Wendy's was smart to engage with this tweet because it was a great marketing technique. Their engagement influenced everyone who tweeted to agree that their participation was important because Wendy's chicken nuggets are s

Reflection on Social Media Case 1: McDStories

Hashtags can be a very powerful tool for businesses using social media. They can be used for campaigns and a way to rally people around ideas, products, and connection. There are many pros and cons to using hashtags. Personally, I believe the most salient pro is how hashtags allow people to join a conversation and have dialogue. The hashtag groups certain topics together, so it promotes a space for people to rally around concepts and to come together. You can see this through hashtags that emerged due to events across the world like #prayforparis #notmypresident and so forth. Naturally, this sphere can bring controversy and con s. People could overuse hashtags, so they lose their value. On the contrary, users could misuse them. This misuse is called hashtag high-jacking and has become a major problem for businesses who incorporate them. One infamous example of this is Mcdonald’s campaign #McDStories. They were expecting their beloved customers to share the wonderful experiences

Social Media Change

Social Media has changed communication on so many levels. It’s changed our global communication, public discourse, and the communication we engage in through dating or even relationships in general. Furthermore, it’s impacted how we talk about ideas, products, and needs of others. Social media has created an opportunity for individuals to have a voice on a grand scale and has created a space for people to rally around issues to create change. How has social media had such a big impact? I believe social media or new media in general has changed communication because it has created an opportunity to reach audiences of multiple spheres. When something happens people from all sorts of geographic locations, social economic class, and beliefs have an opportunity to see, hear, and participate. That broad reach creates an opportunity to engage with people on the other side of the world if you choose. This provides a way for us to see the inside perspective of people all around the world.